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My senior honor student, Naho Hashimoto, and I are investigating international images and stereotypes in order to evaluate two explanations for how impressions of out-groups are formed. The first model, Image Theory, was adapted by the social psychologist, Marilyn Brewer, from research conducted by political scientists who have suggested that intergroup impressions are guided by cognitive schema that emphasize three variables. These are goal compatibility, relative power, and relative cultural status. The other approach, Susan Fiske’s Stereotype Content Model, organizes intergroup images along two dimensions consisting of perceptions of competence and perceptions of interdependence.
We will administer surveys to university students in Japan, China, and Korea, who will respond to items that measure their perceptions of the other two countries and their self-perceptions of their own country. These three-way perceptions, together with international objective measures, will allow us to test Image Theory and the Stereotype Content Model in ways that we believe have not previously been attempted. Our research approach has been reviewed and approved by the Institutional Review Board of Smith College, Northampton, Massachusetts, USA.
Fletcher A. Blanchard, Ph.D.
Professor & Department Chair of Psychology
Click here for Japanese Survey
Click here for Chinese Survey
Click here for Korean Survey
Click here for IRB Approval Form |
